Thursday, February 28, 2013

Latest MUSED Article - Nielsen Study Highlights Shopping Habits, Buying Power of LGBT Community

Image courtesy of MUSED Magazine Online

Nielsen released some interesting findings from their latest consumer study about the shopping habits and buying power of the LGBT community.  According to Nielsen's "State of the LGBT Consumer," same-sex partnered households make 16 percent more shopping trips in a calendar year than the average U.S. household.  Same-sex partnered households also shop more frequently at warehouse club retailers, pet stores, electronic stores, online retailers, and health food retailers.  To learn more, check out my article "Nielsen Study Highlights Shopping Habits, Buying Power of LGBT Community" on MUSED.

MUSED Magazine Online is a pioneering "digital destination for lifestyle, entertainment & culture for modern black gay men.  MUSED serves as a collective of experiences and issues we care about" (see About MUSED).  Its mission is to raise the level of consciousness for our community and provide reliable, relevant, interactive, and engaging content for its readers.  MUSED is the only weekly online magazine for black gay men.

Major thanks and props to Drew-Shane Daniels and the MUSED family for featuring the article! 

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